The best school for the future of your child.
Art direction - Packaging - Branding
Institute St Joseph is an elementary school-based in Charleroi, Belgium. Founded in 1970 by
three brothers after they came from France.
After visiting the school website, it was obvious that it needed some work. Creating a new branding identity is a good idea for them. So we started creating the logo that suits them more by combining both the playful and the educational side of the school, with costume typography and how the letters were placed. We made sure that we also create how the brand looks on social media to unify the brand elements on all digital and outdoor media supports.
We’ve defined one distinctive, vibrant and celebratory color palette, an AA for digital in order to make the logo more fun, welcoming, and friendly for adults and children.