Carlier nougatier
Highest quality ingredients, and wide variety of flavours.
case
02
Strategy - Packaging - Branding
A family business, has been making nougat by using the highest quality ingredients, in a wide variety of flavours.
Challenge
We have to make decisions so that brand is unified, So the logo of the brand feels more modern and simple to remember. Carlier needed a clear, differentiating angle and a strong brand presence.
The first stop was unifying the brand's hero elements, to work together harmoniously. Our new logo still has all the recognizable qualities of its old one (Lamp, color, size) but is simplified to work anywhere big or small, online or in print, static or rolling across the screen.
Process
We visited their
website
to see
what
type of product they are buying and got
into the history of the company to understand what the new brand needed; from packaging, and
logo, to the need for a universal language. Carlier needed an inventive brand that feels a
bit more luxurious and modern.
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